We get asked all of the time, "Why shouldn't I just have the photography company that I've hired do my wedding videography also?".

This is a loaded question because actually there are so many reasons. I'll go into a few here:

1. Specialization. You want a company that specializes in just videography. You're not having your DJ bake your wedding cake. Or your caterer do your flowers. Couples think that if a company is a good photographer they MUST be a good videographer. Nothing could be further from the truth. Understanding how to capture motion on film is not the same as having your subject stand still while you set the lighting, adjust your flash, pose everyone and countdown from 3. In fact, photography and videography skills are completely different undertakings, which leads me to point #2.
   • In Motion Video just does wedding videos. We've been doing it for over 15 years so we're pretty good at it. We understand the fine details of motion pictures to make your wedding video a monument to the amazing day your wedding was.
2. Audio. This is by far the hardest aspect for photographers to get right. You need to understand how audio works, which types of microphones work best in which situations, placement of the microphone, getting proper levels and more. Photographers aren't use to worrying about audio so they don't pay it the proper attention. What good is great video if the sound quality is lacking? After all, you can't hear your vows, the minister, the toasts, the laughter and the tears in a photograph.
   • We pay special attention to audio each step of the way. From capturing ambient audio with the right, high quality microphones, to lapel microphones to capture the vows and ring exchange, to tapping into the house audio to get the toasts. You'll have crystal clear audio, which really makes your wedding video immaculate.
3. Working together. Most likely the videographer is a contractor. Couples will often say it's important because the photographer and videographer know each other and have worked with each other before. Actually, this may be less likely. The majority of photography companies that offer video services contract out the video services because they do not have the expertise. This means not only will the photographer not have met the videographer before, but neither has the photography company met him or her. They've contacted this person AFTER you've booked them so they don't even know who's showing up at your wedding when you sign the contract.
   • You'll work with our small team and speak directly with us. We've likely worked with your photographer before. If not, we contact them before the wedding to introduce ourselves and discuss a plan to capture your wedding day so that you get the best photos AND video. We've been working besides photographers for over 15 years, so we know exactly the best way to work together.
4. Editing. Most likely the photography company will outsource the editing of your wedding video so they will not have the care for your wedding video that a videography company does. In fact (and you didn't hear this from us), you'll be lucky if your video is edited in the United States because most of the time photography companies ship your videos to India for editing at a much cheaper price. That's where any savings are coming in.
   • We take pride in each video and approach it like hand craftsmanship. Your wedding video will be edited by our Creative Director. You'll see a copy for approval before your final wedding video is approved. Your video isn't done until you're happy with it, which will likely be right away:)
     
5. Caring. The first priority of a photography company that tacks on video as an afterthought, or to make a little more money, is photography. So for that company, video takes the backseat. 
• While the photographer is focused on the photos, we're focused on the video so that it gets its just due.

So, when it comes down to it, both photography and videography are an investment in your wedding day. You shouldn't have to cheapen one to get quality from the other. Choose companies that specialize in their craft - a photography company for photos, and a videography company for videos. It's the right and smart way to capture your perfect wedding day.